Task 3: Ideas and concepts

Part A: Inspiration Research

Brand Board:

Brand_board_lAll images sourced from: Planet Ark 2014, Planet Ark Products and Information, image, Planet Ark, viewed 25 March 2015, http://products.planetark.org/

Inspiration Board:

Inspiration_board_l1. SGCH 2013, Eco-Conscious Packaging, image, Green Home, viewed 25 March 2015, http://www.sierraclubgreenhome.com/featured/turn-your-wedding-green/
2. Unknown 2015, Orange Dispenser, image, Pinterest, viewed 25 March 2015, https://www.pinterest.com/pin/73465037647786235/
3. Czarnecki, M 2010, This is Origami Packaging, image, Magdalena Czarnecki, viewed 26 March 2015, http://www.tjaneski.com/this-is-origami/
4. Dachstein, M 2012, Paper Bag Design, image, Inspire First, viewed 24 March 2015, http://www.inspirefirst.com/2012/02/23/excellent-designs-paper-bags-boxes/
5. Brilliant Packaging Design 2014, Butterfly Tea Packaging, image, 30 Brilliant Packaging Design Examples For Your Inspiration, viewed 29 March 2015, http://webneel.com/brilliant-packaging-design-inspiration
6. Rozenfelde, M 2014, Pistachio Packaging, image, Maija Rozenfelde, viewed 28 March 2015, http://www.rozenfelde.com/Mighty-Nuts
7. Rahman, O, 2013, Cool Packaging Examples, image, Ultralinx, viewed 25 March 2015, http://theultralinx.com/2013/08/cool-packaging-examples
8. Leejiye 2013, Paint Brush-like Socks Packaging, image, Design Boom, viewed 24 March 2015, http://www.designboom.com/project/paint-brush-like-socks-package-socksraw/
9. Young, A 2013, Accident Perfume Packaging, image, If its Hip, Its Here Blog, viewed 28 March 2015, http://ifitshipitshere.blogspot.com.au/2013/09/one-sick-scent-austin-youngs-accident.html
10. Japanese Package Design 2012, Five Eggs Wrapped in Rice Straw, image, Tumblr, viewed 28 March 2015, http://jpnspckgdsgn.tumblr.com/post/27849312862/five-eggs-wrapped-in-rice-straw

Visuals Board:

1.	Oliver Bonas 2015, Luxury Soap Packaging, image, Print and Pattern Blog, viewed 25 March 2015, http://printpattern.blogspot.co.uk/2015/01/spring-2015-dot-com-gift-shop.html 2.	Hengst, C 2007, Untitled (Blue), image, Gallery G16, viewed 28 March 2015, http://www.gallery16.com/index.php?page=artists&artist=ch&thumbpage=1 3.	Patternbank 2014, S/S 16 Print Direction 1: Studied Fern, Curated Botanicals, image, Patternbank, viewed 29 March 2015, http://blog.patternbank.com/spring-summer-2016-print-trend-report-part-1/ 4.	Sugar Meat 2015, Polevik Package Design, image, Behance, viewed 25 March 2015, http://www.packagingserved.com/gallery/Polevik-Candle-Package-Design/13981157 5.	Pearl Fisher 2009, Jme Collection, image, Popsop, viewed 26 March 2015, http://popsop.com/2009/06/27168/ 6.	Hilario, E. 2012, Marcia’s Patisser Packaging, image, Pinterest, viewed 26 March 2015, https://www.pinterest.com/pin/73465037647771771/ 7.	Hannes Beer 2011, Geometric Print, image, Flyer Goodness Blog, viewed 26 March 2015, http://flyergoodness.blogspot.com.au/2011/03/all-day-everyday-poster-project-by.html 8.	Renouf, E 2010, Autumn Leaves Natural Print, image, Etsy, viewed 26 March 2015, https://www.etsy.com/listing/63158160/autumn-leaves-natural-limited-edition 9.	Wasko, B 2012, Umberto Eco Quote, image, The Write at Home Blog, viewed 25 March 2015, http://blog.writeathome.com/index.php/2012/08/still-more-writers-on-writing/ 10.	Minie Co 2013, Fonts, image, Minie Co Blog, viewed 25 March 2015, http://www.minieco.co.uk/rip-google-reader-fonts-five/

1. Oliver Bonas 2015, Luxury Soap Packaging, image, Print and Pattern Blog, viewed 25 March 2015, http://printpattern.blogspot.co.uk/2015/01/spring-2015-dot-com-gift-shop.html
2. Hengst, C 2007, Untitled (Blue), image, Gallery G16, viewed 28 March 2015, http://www.gallery16.com/index.php?page=artists&artist=ch&thumbpage=1
3. Patternbank 2014, S/S 16 Print Direction 1: Studied Fern, Curated Botanicals, image, Patternbank, viewed 29 March 2015, http://blog.patternbank.com/spring-summer-2016-print-trend-report-part-1/
4. Sugar Meat 2015, Polevik Package Design, image, Behance, viewed 25 March 2015, http://www.packagingserved.com/gallery/Polevik-Candle-Package-Design/13981157
5. Pearl Fisher 2009, Jme Collection, image, Popsop, viewed 26 March 2015, http://popsop.com/2009/06/27168/
6. Hilario, E. 2012, Marcia’s Patisser Packaging, image, Pinterest, viewed 26 March 2015, https://www.pinterest.com/pin/73465037647771771/
7. Hannes Beer 2011, Geometric Print, image, Flyer Goodness Blog, viewed 26 March 2015, http://flyergoodness.blogspot.com.au/2011/03/all-day-everyday-poster-project-by.html
8. Renouf, E 2010, Autumn Leaves Natural Print, image, Etsy, viewed 26 March 2015, https://www.etsy.com/listing/63158160/autumn-leaves-natural-limited-edition
9. Wasko, B 2012, Umberto Eco Quote, image, The Write at Home Blog, viewed 25 March 2015, http://blog.writeathome.com/index.php/2012/08/still-more-writers-on-writing/
10. Minie Co 2013, Fonts, image, Minie Co Blog, viewed 25 March 2015, http://www.minieco.co.uk/rip-google-reader-fonts-five/

Structure Board:Structure_board

1. Guo, Y., Yang, Q. & Wu, W. 2014, Tear Off a Scoop Packaging, image, Yanko Design, viewed 25 March 2015, http://www.yankodesign.com/2014/11/03/spooning-advantage/#hTo3GprqVxI9X4vV.99
2. Molly’s Suds 2015, Molly’s Suds Laundry Powder, image, Abe’s Market, viewed 24 March 2015, http://www.abesmarket.com/molly-s-sudstm-laundry-powder.html
3. Reyes, J 2009, 360 Paper Bottle, image, Design Reviver, viewed 28 March 2015, http://designreviver.com/articles/eco-friendly-packaging-concepts/
4. Twig Terrariums 2015, Twig Terrariums Packaging, image, Fab, viewed 26 March 2015, http://fab.com/product/glassless-diy-kit-380254
5. Mikolaevskaya, T 2015, Boom Boom Liquid Fertilizer, image, Packaging of the World, viewed 26 March 2015, http://www.packagingoftheworld.com/2015/01/bloom-boom-liquid-fertilizer.html
6. Saga Inc. 2013, Packaging for Kirin No Yawaraka Tennensui Natural Mineral Water, image, Dieline Media, viewed 25 March 2015, http://www.thedieline.com/blog/2013/11/5/kirin-natural-mineral-water.html
7. Srisanan, C and Barrios, E. 2011, Milk Packaging, image, The Dieline, viewed 25 March 2015, http://www.thedieline.com/blog/2011/5/19/milla-confessions.html
8. Eco Store 2014, Laundry Powder Lemon Packaging, image, viewed 28 March 2015, http://www.ecostoredirect.co.nz/bulk-sizes/laundry-powder-4-5kg.html
9. Bio-D 2015, Concentrated Washing Powder Packaging, image, Bio-D, viewed 28 March 2015, http://www.biodegradable.biz/products/bio-d/washing-powder-1kg/

Part B: Packaging design concepts: structure and label

Pack Structurepack_label

Part C: Comparison chart of packaging structure: sustainability and accessibility

tableAfter carefully considering a number of packaging structures and analysing these for accessibility and sustainability, I have found that concepts 3 and 6 scored the greatest scores overall. Concept 3 was slightly more accessible and concept 6 was slightly more sustainable, and with consideration for the problems that I had analysed for the original packaging for Aware Sensitive Laundry Powder mostly being concerned with instability of the packaging, I will use concept 3 to repackage the product.

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